Mata Tag

What are they, when and how to use them

In this chapter we will examine the meta tag (or "meta" as they are often called). Meta tags are special HTML tags through which you can specify information (indeed, meta-information) of various kinds and types of a page web.

This chapter will discuss only those meta tags related to search engines. For a more general discussion and for those who are not familiar with HTML a look at official documentation W3C on meta tags.

Start by saying that the purpose of positioning in the search engines The META TAG DO NOT NEED TO ALMOST NOTHING.

The meta tags have a minimum value

Search engines decide the position of a page based on text on the page itself, the popularity of the website and on various other parameters.

Unfortunately there is a widespread belief that meta-tags serve to "make register" a site on search engines and that their presence on a page can magically draw engine spiders, or even that serve to to get visitors on the site.

Driven by the desire to find a convenient and fast (though useless), was born the common belief that to get good results on search engines is sufficient to a website "as it happens" (although technically poor) and then put on his pages meta tags, perhaps created by a generator meta tag ("meta tag generator") find anywhere.

Who proceeds obtained as described above, of course, disastrous results.

A website is not really optimized derive no benefit by positioning the meta tags, also the many existing meta tag generators encourage users to abandon automatisms that do not allow them to understand what they are really doing and often produce unnecessary meta tags that are of no help to the search engines, unnecessarily burdening the size in bytes of the web page.

The meta tag which we will have lost most of their effectiveness as a tool for the positioning of web pages, however, remain sometimes useful for strengthen a minimum the theme of the page and often also serve as a tool for usability towards users.

Essentially, meta tags dedicated to the search engines are three:

• DESCRIPTION

 This meta tag allows you to enter a description of the contents of web page in which it appears.

• KEYWORDS

This meta tag allows you to specify a list of keywords that regarding the topics covered in the web page.

• ROBOTS

Unlike the two meta tags mentioned above, the purpose of which is to include additional information on the content of the page, this other half tag contains "advice behavior"For the spider that will pick up and analyze the page. We will explain more fully below what we mean by "advice behavior".

These three are added the meta tag dedicated to Google, which is reported as such engine currently assumes a predominant role the scene of the search engines.

Learning from the Leaders: Perfume, the t-shirt of today

 There was once a crop of t-shirts that bore the message "My parents went to [Acapulco, Cape Cod, Orlando, San Antonio, or wherever] and all they bought me was this t-shirt."

T-shirts became the classic tourist gift store item because (1) they were practical (if a bit overpriced) and (2) they established that you (or your parents!) had the money and the good taste to vacation in some desirable destination.

Bands got in the act. You "supported" your favorite band by wearing their t-shirt. Who, after spending a fortune to see Bieber or Minaj, would not spend a few bucks more to "support" them by buying and wearing a t-shirt that commemorated the event?

Unprinted t-shirts are cheap. Printing a message on a t-shirt is simple and inexpensive. So t-shirts became standard "band merch" sold by every Saturday night bar band at their gigs.

Then came perfume. In case you've missed this, marketers have gone beyond the generic "celebrity perfume" category and discovered that the real money -- the huge profits -- lie in "music perfume." Forget athletes, forget authors, forget designers -- focus on singers. Why? Because they are the ones who have the huge numbers of supportive fans -- fans who buy their expensive concert tickets, fans who buy their (overpriced?) t-shirts, fans who buy their ... perfume!

Justin Bieber -- he's a guy, right? -- makes $3 million in perfume sales to women in less than a month and goes on to sell $39 million worth of WOMEN'S perfume in just over a year -- toe to toe with Taylor Swift and her fragrance. The 2012 fall/Christmas selling season is going to see a LOT of dollars from music perfume.

How does this relate to you?

A singer or band doesn't have to be A-List to have their own t-shirts. Every serious band and singer has t-shirts to sell at gigs, along with their CD's. Word has it that some groups with no more than a local or regional following are making more off their t-shirts than they make from either performances or CD sales.

Now what about perfume?

If you are reading this it's likely that you are interested in marketing perfume -- your perfume. But it's also likely that if you look around your city OR SMALL TOWN you'll find at least a dozen singers and bands that have more supportive followers than you have. (Dare I ask, do you HAVE any following at all?)

If you don't believe what I'm saying, start hanging out and observe the action. Live groups are playing. Are t-shirts being sold? Is money changing hands? How often is each band getting gigs? How far do they travel to get bookings? Are they self-managed or do they have a manager? Or an agent? Do they have their own website? Could they sell perfume? How much perfume could they sell?

Now -- a question for you. How big do you want YOUR NAME to be on the perfume you sell? Are you willing to share SOME of that billboard space (your tiny label) with a singer or band? Would you -- if you could make more money by doing it -- give ALL the credit for the perfume to a singer or band?

HINT: The more the fragrance appears to "belong" to the singer or band, the more sales will be made, for you.

Issues remaining --

(1) Producing your music fragrance in the right quantity for the singer or band's "market" so you don't overproduce (and lose money on unsold bottles) or under produce (and lose potential sales)

(2) Being able to produce your fragrance in relatively small quantities at a low enough cost-per-bottle that will allow the fragrance to be sold at a reasonable cost to fans and still yield a generous profit for both you and the singer or band.

I've written repeatedly on these last two issues elsewhere, in eBooks and our Club newsletter so I won't repeat myself on these two points here.

keyword density

Here you will find important information and tips on keyword density

 

As keywords (keywords) that search terms are known, which are entered in the search engines to find information and techniques used are under the Onpage seo Optimization.

In order for a website but is also found with the desired keywords, these must of course also be present on the site. It is therefore important that are well stocked, especially the content of texts with the corresponding keywords.

But it should be noted that the keywords are not a natural-appearing exceed number. Otherwise, the search engines may evaluate this as manipulation and refuse to index the site.

What is the keyword density?

This ratio, the number of an individual keyword to the total number of words is, as Keyword Density refers. Is a keyword for a total of 1,000 words 30 times present, then the keyword density is therefore 3%. Now measure the keyword density.

This value is also determined search engines to detect any tampering. Therefore, it makes no sense, just that keyword list umpteen times. Write normal text for your visitors and only pay attention to the fact that the keywords are repeated often. In this procedure, too high a keyword density is generally avoided automatically.

What is the optimal keyword density?

The algorithm for the evaluation of sites by Google and others remains a mystery. Therefore, results such as the keyword density values from long experience of SEO around the world.

Most SEO experts use to the maximum keyword density at about 4%. If it goes beyond it, may be ignored by the search engines the page. Determine the time keyword density  and therefore to make any desired your pages.

However, there is also no rule without exception. Do you have a keyword density of 10%, this does not automatically mean that you kicked out of the index of search engines. With such a high density, rather there is a risk that your texts are read for the user to no longer make sense.

Tips for keyword optimization

In addition to the normal content of texts is to make sure that your keywords are also included in the page title, the headings, link text and into the title and alt attributes of images. Ideal are also keywords in domain names and file names. The evaluation will also include keywords in the meta-data, if they are also present in the text. But unlike previously, these data have begun to play a subordinate role.

Do not try to optimize your entire web presence to all your keywords. Although search engines evaluate the whole site, but on certain keywords in a query will always see only the side that is really relevant.

Focus therefore per page on a specific topic and use this target the matching keywords. And you do not save with text. From more than 300 words, you're on the right track, because the search engines is the motto: "Content is King".

But what are the right keywords for my website?

For the keyword search us kindly provides comprehensive and above all free Google tools available:

The first can be found at: https://adwords.google.com/select/KeywordToolExternal.

Here you enter your main subject and the tool for you to find matching keywords. Below are the monthly inquiries and competition for that keyword.

Under http://www.google.com/insights/search

You can compare directly with each keyword found. In addition to differences in search volume, you also get information and trends in the dependence of country, region and season.

They have a good keyword density, and are not found still usable?

For very popular keywords, of course, also want a lot of websites are found with it. In this case, it is very difficult to pass only through an optimized keyword density, the competition in the search results list. Here, further measures are necessary to search engine optimization.

Seo importance for Permalinks

What are known as permanent links and how they are generated? That it is very advantageous to have URL to link to an unchanging, is obvious. Because if it is suddenly under a web address to find something different than they were a couple of days, it can be quite annoying, suppose you link information from a press archive, but after some time again It also reflects another article or nothing. To avoid such empty links, permalinks are used.

Where permalinks are used wisely

Permanent or permanent links describe first a fixed URL that has an unchanging content. In a news portal, it is not unusual that can be found at a URL like www.gohar-naseem.blogspot.com / news constantly different items. In contrast, receives a user invokes a permalink, always the same thing to face. So we can adjust to the fact that the link is valid in the long run.

Particularly where very large quantities of online content, the presence of permalinks nothing unimportant. For example, if numeric addresses like www.gohar-naseem.blogspot.com/news/00026354 or www.gohar-naseem.blogspot.com/news/00026355 be generated in large quantities. That is, among other social networks in the case. Just recently Facebook have Twitter explains how to furnish comments in the future with permalinks. This makes it much easier to refer to a corresponding content by linking to himself.

How permalinks are created?

One way to create permanent links is to set up a web server redirect. For example, there are Apache Server mod rewrite, a module for URL rewriting. The trick is that the server-side module to the visitor a static URL displays in the browser window, although it is in fact a dynamically generated page content with a long string of numbers.

The importance of search engine optimization

With the method can be implemented at the same time very practical SEO concerns. Because the override can make search engine friendly web addresses. For example, by recording instead of a dynamically generated number sequence a unique name in the URL of the page content. This is not only better for users to classify, but also for the search engines crawlers.

URL rewriting set for WordPress, Joomla, etc.

On Twitter or Facebook, you just it, because this takes the platform operator to create the permalinks. Users have to do anything further and will automatically benefit from the unique linking option. But even those who themselves operate a blog or a website does not necessarily set up elaborate procedures. Because so many software platform brings on its ability to create search engine friendly permalinks already. These functions will only need to be activated.

Examples of information in permalinks

Permalinks can then be automatically generated by a variety of complementary information in addition. Thus, for example, the month or the exact date in the URL are included. The discovery of relevant articles and reports is still easier, or even at the web address can be seen, comes from when the page content. Other options are the inclusion of relevant keywords or category terms.

URLs on the second date exactly

The blog and CMS system Wordpress example, there is the possibility for automated integration of the publication year or month. Up on the exact day, hour, minute and second, the publication of data is copied into the URL. The corresponding tags are:

• % Year%

• % Month%

• % Day%

• % Hour%

• % Minute%

• % Second%

Other possibilities are specifying the assignment of a unique ID number of the article, the inclusion of the author's name, etc. 

Conclusion

 

Permalinks are a great way to provide a better structure of Web sites. URLs have a "cleaner" and more convenience for Internet users. Permalinks may also help with search engine optimization and increase the crawler friendliness of online services.

The Possibilities of Online Marketing

The Online Marketing is probably the most famous words of the new online community has become, of course, in addition to Web 2.0 when it comes to making its website more profitable. Firms are using online marketing for a range of functions. Its main advantage is that the increase in revenues through optimal client and partner management. online marketing strengthens the operational core of a business by reducing the quantity of loss and instability. Under Online marketing is a successful mix of many Internet marketing activities, which in combination make it to trigger a real boost in sales. The various areas that comprise this issue are composed of the traditional online advertising, email marketing, affiliate marketing, SEO and other marketing activities of some secret that only the pros are usually denied.

So I would now like some more detail on the activities.

The classic which has always been a powerful form of advertising. Many believe that this form of advertising is threatened with extinction. But this is not so, because it is simply the classical methods skillfully put into the WWW. Translate a simple enough but there is not enough. Typical forms of advertising are layer ads, banners or pop ups that will draw attention to the products.

When search engine marketing opportunities are all used to in the organic search engine results as appear to be far ahead of Google. Of course, by the way, the better placement of traffic and thereby corresponding success are increased. This can also be achieved in the one with the so-called paid search engine placements Online Marketing operates. But that is always associated with high costs, which does not always lead inevitably to high amounts.

The Email marketing is another form of online marketing, which is very popular, especially for larger companies. The sending of messages via email will crafty increase traffic to the site and the users bind better to the content. It should be noted that not everyone wants to read this email. Therefore, there are vendors that offer a host of newsletters, where you can place their ads.Hence email marketing has been playing a role of structure between businesses and end customers in a most effective manner.

The Affiliate Marketing is an important component in Online Marketing become what is here to stay. This dazzling partner sites an advertising banner on your web pages and then expect to pay per click or pay per sale a certain percentage of sales, then advertised the merits.

This is all just a small extract from the world of Online Marketing.

 Resource on Article : Online Marketing

Google Panda Update 3.9 Tonight

Google via Twitter announced record a further iteration of Panda updates. Version 3.9 will affect more than 1% of search results pages.

(New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: http://goo.gl/huekf )

SEO Basics: Canonical Tag & Duplicate Content

At the latest update it with the panda has been etched with most webmasters: unique content that the web site differs from other providers is more important and central. No one wants to because of duplicate content (ie content that can be found in several places on the Web in the same way) will be penalized in the rankings. With verification methods such as Copyscape to be duplicate content and trace copies to third-party sites. But what many do not know: often produces its own web site unintentionally duplicated web content. How this comes about and what are the canonical tag can do about it, here at a glance.

Duplicate Content : The problem

Suppose you offer your users a friendly service and we also provide Web content for printing. For certain documents, lists, or lists the user can view before printing a print view. He sees how the document comes from the printer and how many pages it contains. Depending on the technical implementation of this print view, but sees not only the users the same content again. Also, the search engine crawler looks suddenly doubled. Duplicate content on same site - it is already in the world. And there are many other "mistake" by the double content is created.

Two of the most common variants are mentioned. Even if your website at the address http:// both www.domainname.com as well as at the URL http://domainname.com is to find all content are twofold. The same shall apply if site accessed via an http and an https connection. A list of many other kinds of duplicate content "producers" can be found here: information on Canonical Tags - Answers to Questions ! There is also described how the problem can be counteracted by relatively simple means of Canonical day.

Canonical Tag : The Solution

Because the major search engine providers from day one day have to deal with millions of duplicate content, they have considered in the spring of 2009, a countermeasure. Both Google and Yahoo! Search in the cases referred to plead for the use of a single HTML tag. This so-called Canonical tag identifies content that (for whatever reason) are duplicated and refers to that URL, which is regarded as the original. If the search engine crawler finds this characterization, so he knows full well that there is a duplicated content and can be specified for indexing prefer original page.

How the Canonical days

The canonical tag is set in the header of a URL and has the following form:

<link rel="canonical" href="http://mysite.com"/>


In the first half is thus marked as the Canonical tag and the second part of the web address under which the original can be found. The use is also recommended by the way, if the sides are not identical to one hundred percent, but have a high similarity.

And what the user webmaster from this? The first advantage is already simply that the risk of Ranking punishment is avoided. The search engine crawlers are usually kept in the Canonical tag instructions and make the desired prioritization. This is also already has a second advantage: the page content provider can those who are to be found as well pretend to own. He gives the crawlers were, a recommendation on the way: Do not take this, but the one web site to place too high up in the search results.

Resource on Article : SEO Basics: Canonical Tag & Duplicate Content

For more information about the canonical tag can be found also in the Google blog, for example here:

Determines your canonical Url
(http://googlewebmastercentral.blogspot.in/2009/02/specify-your-canonical.html)

Matt Cutts: SEO advice: url canonicalization
http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Also in the Webmaster Center Blog of Bing
(http://www.bing.com/community/site_blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx)