The publication of press releases via press portals can increase the range considerably in the search engines. There is now a large number of free news archives. News portals are usually listed by the search engines well, since they include the most current information. In addition, the press releases stored permanently in the archives of the portals and thus remain in the long run the Internet. Permanent archives search engine provides a lasting effect. With the help of a far-reaching dissemination of press releases can be so potential customers and prospective customers on the Internet to reach directly. The press release is an important Internet marketing tool.
To minimize the manual effort required for the multiple detection in the individual portals low, supports the online Internet Marketing service companies and agencies in the distribution of press releases on the Internet and provides centralized access to news archives, news services such as RSS directories and social media like Twitter, Facebook and Friend Feed.
The communication media of Web 2.0, new instruments were created for the Internet marketing. Companies now have the opportunity to engage in dialogue with customers and prospects and current information to guide targeted. Allows for direct self-publication of information, it also companies with small budgets, to achieve a wide range on the Internet. Those who manage to create interesting content for their target groups and media-friendly recycle has a good chance that online PR as a very effective internet marketing tool for attracting new customers to use the Internet.