Silentarr Marketing Articles: On Page Seo

Showing posts with label On Page Seo. Show all posts

Wednesday, September 19, 2012

Title Tag

What is a Title Tag?

Title Tag

The title tag is one of the most important factors to achieve high rankings (positions) to reach in search engines.

The title tag should be found on every HTML page. It's part of the HTML code. Terms, which are detected in the title tag appear in the title bar at the top of each browser and be used as a suggestion, if you want to add an HTML page to your browser favorites.

The HTML code for the title looks like this:

<head>
<TITLE> Enterprise - terms of page </ TITLE>
</ Head>

The title tag is one that is in the <head> each side. Shortly after that usually follow the so-called meta tags such as 'keyword' or 'Description'. The order is not important. If you use an editor like Dream weaver or GoLive, the individual tags are generated in different orders.

Some tools and content management systems generate the title tag in most cases because of the file name when saving. Then in the title bar appear ridiculous terms like 'Home.html "or" Contact.html. "Often it's a beginner in web design that make such mistakes. But professionals in web design often neglect the title tag and do not recognize the potential that the title Tag in search engine rankings offers.

Search Engines and Title Tags

Each search engine uses the title tag to analyze your site and index. The title tag is used to display the results. Terms that you enter in the title tag are displayed as 'Headline', including most of the text will appear in the Meta 'Description' or text fragments from the body area of your document.

It should be clear that a user is more likely to click a search result if the title of the results of the entered word appears instead of "Home.html". The title tag should therefore also animate it clicks.

The title tag is one addition to the visible text in your document and the Link Popularity (external links to your site) is definitely the main factors in search engine performance. Search engines place (yet) high weight on this day, and compare these with the actual content of your website. so they should match the title tag and the content of your website.

Most search engine index to make the content of the title tag and it really one of the major factors in the page ranking process. If you have not optimized title tag, could the train without you ,go so far as rankings are concerned. Plus, it is not the best User experience to visit a website without a title tag as the title tag in Favorites appears, provided when a page as a bookmark is. The most common title tag "Untitled" is not a great Incentive for people to come back to your site.

So how do you write a good title tag? Let's say that you are a Business, have used the nose rings in a suburb of Vienna sold. You have a few options as far as the title tag is affected.

The title tag should be specific to each page of your site and be created. Repeat just your company name appear on every page, because you place a chance, targeted traffic to each page to bring.

An individual page titles per page is very important for search engine optimization.

What belongs in a title tag?

We hear various principles and tips for Title Tag. It should not be too long but not too short. One should not lose valuable space e.g. with the company name. All these tips are correct in the short term. If you want your pages to search engines have long term, you should try any tricks with the title tag.

Here's what not to do:

Many repeated words

More than 200 characters long text

CAPS ONLY use

A good title tag looks like this:

<TITLE> Company - keyword1 keyword2 keyword3 </ TITLE>

If your business 'Hello AG' means and the company sells as Kitchen accessories, could mean the title tag:

<TITLE> Hi AG - kitchen accessories cookware and kitchen appliances </ TITLE>

The title tag should therefore contain as well-defined keywords, which then appear in the text. The more important a word is, the more important is the position of the term in the title tag. Important terms must first be. It seems that the length of the title tags to play a very important role. Most search engines cut the title tag in the search results after 60-80 characters. In the databases, but all signs seem to be saved. A length between 100 and 160 characters seems to be fine with most search engines.

Repetitions are fine too, as long as the words do not follow one after the other. A day in the form
<TITLE> Hi AG - kitchen accessories and cookware - kitchenware for Europe </ TITLE>

appears on the search engines to have any negative effect. On the contrary. Some search engines seem to value such title tags even better than if the term appears only once. But you should avoid mere repetition of words.

Use to separate keywords by commas or dashes. Search engines recognize this as a 'separator' in the title tags. Use normal notation. Once a term with large initials and then again to write in small letters at the top search engines seems to have no influence. Most Search Engines are in fact not 'Case sensitive', ie They do not distinguish between upper-and lowercase letters.

Your text and the Title Tag

A good title tag can be set only if the entire text is written on the topic. And the Title Tag is only optimal effect for search engines if it matches the text. Thus, one should be writing the text of professional SEO copywriters. The title tag should reflect a portion of the existing text, but not word for word. Important to reduce to three or four words per title. And each page should have its own, tailored to the text title tag.

It is best to leave us this fine work. Who makes mistakes or wrong title tags is disappearing, possibly from the index of the search engines - that we can avoid through our expertise. Our search engine optimization service includes an optimum adjustment of the title tag on every website.

Title Tags - Tips

See for yourself, each title tag for each page of your site to specify. Each page should have its own unique title tag have, which just indicates what the page is really.

Put your most optimized keyword phrases at the beginning of the title tag, each preceded by the keyword, the more relevant.

Make your title relevant to what the focus of your page and They avoid selling language, such as "Best Nose rings in the world!".

Connect one or two relevant keyword phrases one, but avoid a simple succession of key words (Which could be viewed as spamming). Take instead a readable title that will attract visitors even if it results in the a search engine is.

You go locally. If you are a dog breeder in Munich and want to be found locally, then put in any case, your geographic Position in your title tag.

Thursday, August 30, 2012

Mata Tag

What are they, when and how to use them

In this chapter we will examine the meta tag (or "meta" as they are often called). Meta tags are special HTML tags through which you can specify information (indeed, meta-information) of various kinds and types of a page web.

This chapter will discuss only those meta tags related to search engines. For a more general discussion and for those who are not familiar with HTML a look at official documentation W3C on meta tags.

Start by saying that the purpose of positioning in the search engines The META TAG DO NOT NEED TO ALMOST NOTHING.

The meta tags have a minimum value

Search engines decide the position of a page based on text on the page itself, the popularity of the website and on various other parameters.

Unfortunately there is a widespread belief that meta-tags serve to "make register" a site on search engines and that their presence on a page can magically draw engine spiders, or even that serve to to get visitors on the site.

Driven by the desire to find a convenient and fast (though useless), was born the common belief that to get good results on search engines is sufficient to a website "as it happens" (although technically poor) and then put on his pages meta tags, perhaps created by a generator meta tag ("meta tag generator") find anywhere.

Who proceeds obtained as described above, of course, disastrous results.

A website is not really optimized derive no benefit by positioning the meta tags, also the many existing meta tag generators encourage users to abandon automatisms that do not allow them to understand what they are really doing and often produce unnecessary meta tags that are of no help to the search engines, unnecessarily burdening the size in bytes of the web page.

The meta tag which we will have lost most of their effectiveness as a tool for the positioning of web pages, however, remain sometimes useful for strengthen a minimum the theme of the page and often also serve as a tool for usability towards users.

Essentially, meta tags dedicated to the search engines are three:

DESCRIPTION

This meta tag allows you to enter a description of the contents of web page in which it appears.

KEYWORDS

This meta tag allows you to specify a list of keywords that regarding the topics covered in the web page.

ROBOTS

Unlike the two meta tags mentioned above, the purpose of which is to include additional information on the content of the page, this other half tag contains "advice behavior"For the spider that will pick up and analyze the page. We will explain more fully below what we mean by "advice behavior".

These three are added the meta tag dedicated to Google, which is reported as such engine currently assumes a predominant role the scene of the search engines.

Saturday, August 18, 2012

keyword density

Here you will find important information and tips on keyword density

As keywords (keywords) that search terms are known, which are entered in the search engines to find information and techniques used are under the Onpage seo Optimization.

In order for a website but is also found with the desired keywords, these must of course also be present on the site. It is therefore important that are well stocked, especially the content of texts with the corresponding keywords.

But it should be noted that the keywords are not a natural-appearing exceed number. Otherwise, the search engines may evaluate this as manipulation and refuse to index the site.

What is the keyword density?

This ratio, the number of an individual keyword to the total number of words is, as Keyword Density refers. Is a keyword for a total of 1,000 words 30 times present, then the keyword density is therefore 3%. Now measure the keyword density.

This value is also determined search engines to detect any tampering. Therefore, it makes no sense, just that keyword list umpteen times. Write normal text for your visitors and only pay attention to the fact that the keywords are repeated often. In this procedure, too high a keyword density is generally avoided automatically.

What is the optimal keyword density?

The algorithm for the evaluation of sites by Google and others remains a mystery. Therefore, results such as the keyword density values from long experience of SEO around the world.

Most SEO experts use to the maximum keyword density at about 4%. If it goes beyond it, may be ignored by the search engines the page. Determine the time keyword density and therefore to make any desired your pages.

However, there is also no rule without exception. Do you have a keyword density of 10%, this does not automatically mean that you kicked out of the index of search engines. With such a high density, rather there is a risk that your texts are read for the user to no longer make sense.

Tips for keyword optimization

In addition to the normal content of texts is to make sure that your keywords are also included in the page title, the headings, link text and into the title and alt attributes of images. Ideal are also keywords in domain names and file names. The evaluation will also include keywords in the meta-data, if they are also present in the text. But unlike previously, these data have begun to play a subordinate role.

Do not try to optimize your entire web presence to all your keywords. Although search engines evaluate the whole site, but on certain keywords in a query will always see only the side that is really relevant.

Focus therefore per page on a specific topic and use this target the matching keywords. And you do not save with text. From more than 300 words, you're on the right track, because the search engines is the motto: "Content is King".

But what are the right keywords for my website?

For the keyword search us kindly provides comprehensive and above all free Google tools available:

The first can be found at: https://adwords.google.com/select/KeywordToolExternal.

Here you enter your main subject and the tool for you to find matching keywords. Below are the monthly inquiries and competition for that keyword.

Under http://www.google.com/insights/search

You can compare directly with each keyword found. In addition to differences in search volume, you also get information and trends in the dependence of country, region and season.

They have a good keyword density, and are not found still usable?

For very popular keywords, of course, also want a lot of websites are found with it. In this case, it is very difficult to pass only through an optimized keyword density, the competition in the search results list. Here, further measures are necessary to search engine optimization.

Saturday, August 4, 2012

Seo importance for Permalinks

What are known as permanent links and how they are generated? That it is very advantageous to have URL to link to an unchanging, is obvious. Because if it is suddenly under a web address to find something different than they were a couple of days, it can be quite annoying, suppose you link information from a press archive, but after some time again It also reflects another article or nothing. To avoid such empty links, permalinks are used.

Where permalinks are used wisely

Permanent or permanent links describe first a fixed URL that has an unchanging content. In a news portal, it is not unusual that can be found at a URL like www.gohar-naseem.blogspot.com / news constantly different items. In contrast, receives a user invokes a permalink, always the same thing to face. So we can adjust to the fact that the link is valid in the long run.

Particularly where very large quantities of online content, the presence of permalinks nothing unimportant. For example, if numeric addresses like www.gohar-naseem.blogspot.com/news/00026354 or www.gohar-naseem.blogspot.com/news/00026355 be generated in large quantities. That is, among other social networks in the case. Just recently Facebook have Twitter explains how to furnish comments in the future with permalinks. This makes it much easier to refer to a corresponding content by linking to himself.

How permalinks are created?

One way to create permanent links is to set up a web server redirect. For example, there are Apache Server mod rewrite, a module for URL rewriting. The trick is that the server-side module to the visitor a static URL displays in the browser window, although it is in fact a dynamically generated page content with a long string of numbers.

The importance of search engine optimization

With the method can be implemented at the same time very practical SEO concerns. Because the override can make search engine friendly web addresses. For example, by recording instead of a dynamically generated number sequence a unique name in the URL of the page content. This is not only better for users to classify, but also for the search engines crawlers.

URL rewriting set for WordPress, Joomla, etc.

On Twitter or Facebook, you just it, because this takes the platform operator to create the permalinks. Users have to do anything further and will automatically benefit from the unique linking option. But even those who themselves operate a blog or a website does not necessarily set up elaborate procedures. Because so many software platform brings on its ability to create search engine friendly permalinks already. These functions will only need to be activated.

Examples of information in permalinks

Permalinks can then be automatically generated by a variety of complementary information in addition. Thus, for example, the month or the exact date in the URL are included. The discovery of relevant articles and reports is still easier, or even at the web address can be seen, comes from when the page content. Other options are the inclusion of relevant keywords or category terms.

URLs on the second date exactly

The blog and CMS system Wordpress example, there is the possibility for automated integration of the publication year or month. Up on the exact day, hour, minute and second, the publication of data is copied into the URL. The corresponding tags are:

% Year%

% Month%

% Day%

% Hour%

% Minute%

% Second%

Other possibilities are specifying the assignment of a unique ID number of the article, the inclusion of the author's name, etc.

Conclusion

Permalinks are a great way to provide a better structure of Web sites. URLs have a "cleaner" and more convenience for Internet users. Permalinks may also help with search engine optimization and increase the crawler friendliness of online services.

Thursday, June 21, 2012

What is duplicate content?

In the field of search engine optimization makes for many years, always a round of the term that triggers among the optimizers fear and insecurity. We are talking about so-called duplicate content. But what is this all about? This question let's get to the bottom.

The fact is that the search engines and especially market leader Google special importance on the fact of finding unique content on each Web page. By implication, this means that search engines see it at all happy when text content appears twice on one side or on different sites on the Internet.

The rationale for this approach are clear. The seeker will certainly not be pleased if he gets on a specific topic proposed five different sites from the search engine, which all have the same text content. For this reason, the search engines try to detect duplicate content on the Internet and filter out accordingly, for example, the fact that the relevant Web pages from the index of banned or at least be a whole lot further back.

Professional search engine optimization (SEO)for business websites.

For webmasters, it obviously means the meltdown, if they - consciously or unconsciously - produce such duplicate text content (duplicate content). It is therefore important to know, such as duplicate content created and how they can avoid the run-up already.

We assume that you have written the text content of your website itself and not copied from another website. If so, you should delete the relevant text content quickly, otherwise sensitive threaten legal action (warning letters, lawsuits, etc.). On the other hand, you also need to investigate your part, if another webmaster has copied text content of your page. You simply copy any passage out of your text and give them up with quotes in the search. There is nothing you can at least assume that nobody is using copied texts from your site in search engine index.

Next step: Check if the domain of your site at various locations on the Internet is accessible. It might look as follows:

http://yoursite.com

http://www.yoursite.com

http://www-iyoursite.com/index.html

If this is the case, there is a risk of producing side internally duplicate content. The workaround is to set up a permanent redirect using the htaccess file. You put on your web server to a text file named " htaccess. and fill them with the following content ":

(RewriteEngine On

RewriteCond %{HTTP_HOST}

redirect 301 / http://yoursite.com/)

A problem could also arise from dynamic URLs. This is particularly the case if your website is written in PHP and "speaking" the URL's of the cryptic notation to convert PHP. If so, you ensure that old or unneeded sites are immediately removed from the server, and finally only the new URL's are available.

Next point problem: Have you moved recently to a new domain with your web server? Then duplicate content could also arise by the old server automatically linked with the corresponding IP address to the new. Solve the problem by deleting the old server or switch off completely.

If you follow these tips and tricks that might double the risk of producing content to be vanishingly small. They create the best possible conditions, that your website is positioned as closely as possible in the search results.

Monday, March 12, 2012

SEO Tips From The Experts

Geir Ellefsen of edgyseo.com asked earlier this year a number of renowned SEO experts to forecast a future in 2012. Since it will undoubtedly be interesting for you too probably, what tips Rand Fishkin , Danny Dover , Aaron Wall , or even our Marcus Tandler in terms of future development in search engine optimization are given, we have the contribution of ` 18 SEO Experts On How To Do SEO In 2012, 'translated into German for you. Here, first the first part, where the total of 18 experts were after their opinion, the best SEO tip asked for 2012 ...

What is your best SEO tip for 2012?

Rand Fishkin, seomoz.org : moves you away from the classic old-school SEO. If you you continue to focus only on some keyword recherche, a little usability and link building, you can watch certain to lose out to those who lose out, their activities on content marketing, viral product marketing, e-mail, social media have extended conversion optimization and branding.

The power of the combination of tactics and the benefit of overlapping marketing practices is awesome.

Dr. Peter J. Meyers, usereffect.com : consolidate consolidate consolidate. I think the great lesson of Panda update that more is not always better. More indexed pages cost Google money and dilute the actual important content. Canonized true duplicates reduced, similar content and eliminates thin content at the minimum. If you offer something that is sure to bring something truly unique to the table. If you're an affiliate, cushions your content enough to.

Will Critchlow, distilled.net : More than ever, I believe that now is the new content. We will see interactive data visualizations that generate tons of links and shares are.

Danny Dover, dannydover.com : SEO is more than just link building, write comments, and tags optimization.

SEO now include the entire site experience. Do not be focused only on traditional SEO, but spread your activities on other marketing channels (e-mail, CRO, Social, PPC). I think this year's winners will be those that come out in the field of online education high. I say that this industry will explode in 2012.

Bas van den Beld, stateofsearch.com : 1 Shareable and personalized attention that makes your content. The Internet is personal. To make things as personal as possible, Google will make Google + to the center of everything. This has the consequence that we will see a lot more personal elements, such as in the SERPS. You should be designed so your content shareable as possible. Incites people to share and distribute your content in the networks. Your content will be shown later in the personalized SERPs.

Second Optimize your snippets. Google is very particular about snippets. Optimize all your snippets, not only descriptions but also rel-author, reviews, everything.

Ann Smarty, myblogguest.com : If your focus was always on content and quality, you will change for next year too little. Perhaps you should try to experiment a little with current content and to follow that current trends. Apart from this, however, is simply business as usual!

Jeremy Schoemaker, shoemoney.com : For the year 2012, I suggest that you build Web pages that link to other people happy.

Aaron Wall, seobook.com : Google is moving its algorithm even further in favor of brands. Just as Google promotes brands, it would be cheaper in many cases, to use one of them sponsored publication opportunities than to build his own site. If you look in the SERPs across a wide selection of keywords, you will find that many of their business models to build on that to be the e How of the e How Facebook or You Tube. In addition to these low-level stories can offer its products on eBay, Amazon or Etsy.

Neil Patel, quicksprout.com : Stop it up, build links too quickly. If you grow too fast, you will see that it will later be difficult to achieve top rankings. In 2012, Slow and Steady 'win' the race. If they do not worth much, but on good links.

Justin Briggs, justinbriggs.org : I would keep an eye on the growth of entity specific search algorithms, with a focus on branding, the Agent Rank / Rank Author and signs of `real 'interests, such as specific products, places, movies, songs, etc . I think an increased fire monitoring, Rel-author, the social graph and schema are early signs of this type of ranking algorithms. Search engines are moving beyond the sides and domain-level and are increasingly better understanding of entities or objects.

Tom Critchlow distilled.net, : focused on you, the user-engagement. I think the fact that Google publicly discussed how this treatment may be preferred by a reward of brands will be marketing professionals understand the importance of the loyalty of their users so slow. Whether it is exactly this metric is or not, I think we will see a slight weakening at the end of the link-based metrics to more social and user-specific metrics.

Gianluca Fiorelli, iloveseo.net : I would strongly recommend that Rel or Rel-Author-Publisher tags to implement, hence the use of Google +.

I think in fact that the author-rank one of the most important factors for Google will be when it comes to recognize authorities, because then they will be able to identify which pages are really popular and authors, both in social as well as in the link graph

It is my firm conviction, that are SEO and social media mix in many areas, and these are 'Rel' to perform to that tool, use the Google (among other signals) to this mixture.

Means as a result of this, that pages do ultimately what we `Inbound marketing 'call to spend less time with traditional SEO measures (although still important) and create a content marketing plan to focus users' needs sets, without forgetting, so users spend their time: with Search (SEO) and social networks (SMO).

As a conclusion, is my best tip: SEOs, if you want to achieve in the years to a good ranking, you have to be In bounder; uses data and code as an SEO, how to communicate a social media expert and planning your content as a content strategist.

Stephan Spencer, stephanspencer.com : An important new area is to improve the Google listings via Rich Snippets. You focused in particular on the correct labeling of videos. Very few companies take advantage of it to date her. I expect that Google will introduce in the near future additional types of rich snippets, especially those who are promoting Google +. Think of Google as hangouts and public circles, as
might be displayed rich snippets in search results.

Marcus Tandler, mediadonis.net : Become a trademark (or at least do so ...). Be socially (but not spamming and annoying nobody). Regardless of which search term, Google would not really show those pages as the best, make the best SEO - Google wants to show those pages that appeal to most users. Will one of these pages, provides users with each of your keywords, the best score!

Dennis Goedegebuure, thenextcorner.net : link and anchor text verification. Each backlink profile of your website to be natural and diverse. This was important as early as 2011, but more importantly, because the algorithms are becoming more sophisticated. It contains a natural ratio of no-follow links to follow.

Scott Polk, obsidianedge.com : Concentrate on those social signal that the search engines really classify as trusted. This will change the NSTIC - Google and Yahoo! Search will put more weight on signals from trusted sites ... Google Plus / profiles, etc.

Trond Lyngbø, metronet.no : Traffic does not equal traffic. Small businesses realize the slow. Instead of optimizing for high-traffic keywords, they will focus on local SEO strategies, which not only attract real customers into the stores, but also ensure that they really spend their money. Conversion, not only traffic will be trump.

SEO experts to help companies realize the true intentions of their customers and to find those long tail keywords that are tailored to the specific needs of the seekers. You have to try to measure the long-term ROI of certain visitors and rankings.

Paradoxically, this lowers the cost even as higher quality traffic means better conversion of sales, less competition and reduced advertising costs.

A trick that way also advances local SEO is, SEO `social '. A site based on potential customer oriented approach is much more effective when it is combined with `social marketing ', as recommended by friends on Facebook Recommend a product, and these are then displayed in search engines or social media platforms.

I think this will be the big winners in 2012 and beyond. We will see that this is the year in which `Search 'and` social' will merge 'social search'.

Russ Jones, virante.com : Half the battle is to efficiently deal with your marketing budget. You should be able to assess what a link is worth about how much closer you approach it brings to your competitors and whether it pays the cost in terms of the expected traffic really well.

multi site strategy. There is absolutely no reason to store all your eggs in the same basket. The only demonstrably proven SEO measure that really works is to have more pages.