HTML5 and SEO: How to revolutionize rich snippets search results

For SEOs, there were better times - times in which they could help shape the search engine results almost at will. However, this was heavily modified by the increasing personalization of search results. But thanks to HTML5 could soon offer a new field for SEO - the optimization of rich snippets.

The rich snippets are now not new or even a feature of HTML5 . They were already introduced by Google in May 2009. They complement the traditional text snippets of information on the site for more information about people or products. This could be for example a profile picture of the webmaster and also an image to a product on the website of a company. The goal is clear: The seeker should receive before you click on a search result as much information to search results to find the desired result as quickly and easily as possible.

But there are always problems, because who placed multiple photos and a lot of products on the website, could be with the automatic selection of fast search engine crawlers do not even agree. One reason for misinterpretation of actually extracting cash machine made websites, is the proliferation of many different languages for Microdata. The first step to improve this situation, the three major search engines Google, Yahoo and Bing have already done. Under schema.org can inform webmaster of a common language for Microdata to which they have agreed.

Brings new HTML5 Microdata attributes that allow individual Rich Snippets

Second condition for a fruitful combination between HTML and the common language for Microdata is the implementation of new global attributes in HTML5. To tell the crawlers of search engines as precisely as possible what data are important for the description of a site, additional information is needed. Bars should be the following attributes:

Item Scope : specifies the category of information
Item Type : defines the type, are possible description, image, name or URL
Item prop : shows the crawler what information should be prioritized
Item Id : is an information a unique identifier (ID)
Item Ref : adds information that lies outside the selected scope

So then could the HTML5 code for a rich snippet look (Image: SitePoint).

As the use of these new attributes for rich snippets then might look like in practice, is shown in a memorable article by SitePoint.

For SEOs could optimize the rich snippets about the HTML5 attributes soon become a new task can be used to websites much more meaningful place in the search results. For the seeker the rich snippets are certainly a meaningful improvement, one can assess with them much better a site's content.

The Google Webmaster Tools provide information on Rich Snippets

Computer graphics that has a large amount of information 'rich snippets' semantic tags to insert into your web pages to get more visibility in Google search results ... 

 

So here is a new proposed sites SEOmoz and BlueGlass and offers lots of information on the " rich snippets "or semantic tags to obtain visibility in the Google SERP through the display of additional data (photo, lists, stars, notices, etc..) for certain types of pages (recipes, events, companies, people, products, etc.)

 

Google has added in its Webmaster Tools a topic to monitor how the engine takes into account the semantic tags, rich snippets' in your pages ...

Google announced some days a novelty in its "Webmaster Tools" with a new "Optimization Structured Data" which provides information on how the " rich snippets "or semantic tags Schema.org are implemented in your site.

This allows to verify that Google takes into account your "rich snippets" and possibly fix some problems about them ...

Note that, always about Webmaster Tools, Google is now offering the ability to verify a domain by creating a CNAME Record .

White site seo promotion: how is it done?

Attracting customers online always starts in progress, or "promotion", company website or store. Everyone is trying to get on the first page of search results. But the methods used for this are different, and not very honest. Depending on the progress of the methods can be "white", "gray" or "black."

White site promotion takes time and effort, the continuous flow of content. "Black" is the promotion of a more rapid and spectacular, but as a result of site risks being "banned" by search engines. Therefore, marketers recommend natural progression, calling him a white site promotion. Its stages can be described as search engines to attract attention, increase page ranking, increased relevance of search results and, finally, results analysis and adjustment of marketing strategy. Now more about the Four are.

• Robots

A newly created website should catch the eye of the search engines. To pass filters Google and Bing will take time. But when the pages are indexed, users can find them in their inquiries. Speeds indexing your site, first, its clear structure, convenient search engines. Helps you find the presence of robots "smart» xml-card, and a careful application of the "keys" and the placement of incoming links. (By the way, they are buying - it is gray promotion). Article marketing is also working for you. Do not forget to register the tools for webmasters Google, Microsoft and Yahoo.

• Ranking

Most visitors to click a link on the first page of search results. Deserve high rank websites, useful and interesting to visitors in terms of robots.

Regularly check the position of your site through analytic tools. Optimize the content of those pages are visited less. Snakebite site system cross-references for the convenience of users. Updated content, improve usability, take care of the positive reviews.

• Relevance

Increase sales is possible only if you refer to the site so called. relevant traffic - that is, the flow of visitors interested in your products and services. Search engines analyze the behavior of each user, and strive to improve the relevance of search results.

Assess the demand for the proposed product, service, using Google Analytic and Web Visor. Which queries lead visitors to your website? Picking up the key words and phrases, optimize site content. It makes sense for a while to buy ad content to see the possibilities of progress.

• Findings

With the tools, analysts periodically to assess the progress. How many visitors came to the site and what needs? How long they stay on the site? What pages viewed more often? How many visitors make a purchase from an online store? Rose a stream of customers to your business? In order to increase sales of white site seo promotion should be complemented by a competent internet marketing strategy - then your business will be successful.

Mata Tag

What are they, when and how to use them

In this chapter we will examine the meta tag (or "meta" as they are often called). Meta tags are special HTML tags through which you can specify information (indeed, meta-information) of various kinds and types of a page web.

This chapter will discuss only those meta tags related to search engines. For a more general discussion and for those who are not familiar with HTML a look at official documentation W3C on meta tags.

Start by saying that the purpose of positioning in the search engines The META TAG DO NOT NEED TO ALMOST NOTHING.

The meta tags have a minimum value

Search engines decide the position of a page based on text on the page itself, the popularity of the website and on various other parameters.

Unfortunately there is a widespread belief that meta-tags serve to "make register" a site on search engines and that their presence on a page can magically draw engine spiders, or even that serve to to get visitors on the site.

Driven by the desire to find a convenient and fast (though useless), was born the common belief that to get good results on search engines is sufficient to a website "as it happens" (although technically poor) and then put on his pages meta tags, perhaps created by a generator meta tag ("meta tag generator") find anywhere.

Who proceeds obtained as described above, of course, disastrous results.

A website is not really optimized derive no benefit by positioning the meta tags, also the many existing meta tag generators encourage users to abandon automatisms that do not allow them to understand what they are really doing and often produce unnecessary meta tags that are of no help to the search engines, unnecessarily burdening the size in bytes of the web page.

The meta tag which we will have lost most of their effectiveness as a tool for the positioning of web pages, however, remain sometimes useful for strengthen a minimum the theme of the page and often also serve as a tool for usability towards users.

Essentially, meta tags dedicated to the search engines are three:

• DESCRIPTION

 This meta tag allows you to enter a description of the contents of web page in which it appears.

• KEYWORDS

This meta tag allows you to specify a list of keywords that regarding the topics covered in the web page.

• ROBOTS

Unlike the two meta tags mentioned above, the purpose of which is to include additional information on the content of the page, this other half tag contains "advice behavior"For the spider that will pick up and analyze the page. We will explain more fully below what we mean by "advice behavior".

These three are added the meta tag dedicated to Google, which is reported as such engine currently assumes a predominant role the scene of the search engines.

keyword density

Here you will find important information and tips on keyword density

 

As keywords (keywords) that search terms are known, which are entered in the search engines to find information and techniques used are under the Onpage seo Optimization.

In order for a website but is also found with the desired keywords, these must of course also be present on the site. It is therefore important that are well stocked, especially the content of texts with the corresponding keywords.

But it should be noted that the keywords are not a natural-appearing exceed number. Otherwise, the search engines may evaluate this as manipulation and refuse to index the site.

What is the keyword density?

This ratio, the number of an individual keyword to the total number of words is, as Keyword Density refers. Is a keyword for a total of 1,000 words 30 times present, then the keyword density is therefore 3%. Now measure the keyword density.

This value is also determined search engines to detect any tampering. Therefore, it makes no sense, just that keyword list umpteen times. Write normal text for your visitors and only pay attention to the fact that the keywords are repeated often. In this procedure, too high a keyword density is generally avoided automatically.

What is the optimal keyword density?

The algorithm for the evaluation of sites by Google and others remains a mystery. Therefore, results such as the keyword density values from long experience of SEO around the world.

Most SEO experts use to the maximum keyword density at about 4%. If it goes beyond it, may be ignored by the search engines the page. Determine the time keyword density  and therefore to make any desired your pages.

However, there is also no rule without exception. Do you have a keyword density of 10%, this does not automatically mean that you kicked out of the index of search engines. With such a high density, rather there is a risk that your texts are read for the user to no longer make sense.

Tips for keyword optimization

In addition to the normal content of texts is to make sure that your keywords are also included in the page title, the headings, link text and into the title and alt attributes of images. Ideal are also keywords in domain names and file names. The evaluation will also include keywords in the meta-data, if they are also present in the text. But unlike previously, these data have begun to play a subordinate role.

Do not try to optimize your entire web presence to all your keywords. Although search engines evaluate the whole site, but on certain keywords in a query will always see only the side that is really relevant.

Focus therefore per page on a specific topic and use this target the matching keywords. And you do not save with text. From more than 300 words, you're on the right track, because the search engines is the motto: "Content is King".

But what are the right keywords for my website?

For the keyword search us kindly provides comprehensive and above all free Google tools available:

The first can be found at: https://adwords.google.com/select/KeywordToolExternal.

Here you enter your main subject and the tool for you to find matching keywords. Below are the monthly inquiries and competition for that keyword.

Under http://www.google.com/insights/search

You can compare directly with each keyword found. In addition to differences in search volume, you also get information and trends in the dependence of country, region and season.

They have a good keyword density, and are not found still usable?

For very popular keywords, of course, also want a lot of websites are found with it. In this case, it is very difficult to pass only through an optimized keyword density, the competition in the search results list. Here, further measures are necessary to search engine optimization.

The Possibilities of Online Marketing

The Online Marketing is probably the most famous words of the new online community has become, of course, in addition to Web 2.0 when it comes to making its website more profitable. Firms are using online marketing for a range of functions. Its main advantage is that the increase in revenues through optimal client and partner management. online marketing strengthens the operational core of a business by reducing the quantity of loss and instability. Under Online marketing is a successful mix of many Internet marketing activities, which in combination make it to trigger a real boost in sales. The various areas that comprise this issue are composed of the traditional online advertising, email marketing, affiliate marketing, SEO and other marketing activities of some secret that only the pros are usually denied.

So I would now like some more detail on the activities.

The classic which has always been a powerful form of advertising. Many believe that this form of advertising is threatened with extinction. But this is not so, because it is simply the classical methods skillfully put into the WWW. Translate a simple enough but there is not enough. Typical forms of advertising are layer ads, banners or pop ups that will draw attention to the products.

When search engine marketing opportunities are all used to in the organic search engine results as appear to be far ahead of Google. Of course, by the way, the better placement of traffic and thereby corresponding success are increased. This can also be achieved in the one with the so-called paid search engine placements Online Marketing operates. But that is always associated with high costs, which does not always lead inevitably to high amounts.

The Email marketing is another form of online marketing, which is very popular, especially for larger companies. The sending of messages via email will crafty increase traffic to the site and the users bind better to the content. It should be noted that not everyone wants to read this email. Therefore, there are vendors that offer a host of newsletters, where you can place their ads.Hence email marketing has been playing a role of structure between businesses and end customers in a most effective manner.

The Affiliate Marketing is an important component in Online Marketing become what is here to stay. This dazzling partner sites an advertising banner on your web pages and then expect to pay per click or pay per sale a certain percentage of sales, then advertised the merits.

This is all just a small extract from the world of Online Marketing.

 Resource on Article : Online Marketing

What is duplicate content?

 In the field of search engine optimization makes for many years, always a round of the term that triggers among the optimizers fear and insecurity. We are talking about so-called duplicate content. But what is this all about? This question let's get to the bottom.

The fact is that the search engines and especially market leader Google special importance on the fact of finding unique content on each Web page. By implication, this means that search engines see it at all happy when text content appears twice on one side or on different sites on the Internet.

The rationale for this approach are clear. The seeker will certainly not be pleased if he gets on a specific topic proposed five different sites from the search engine, which all have the same text content. For this reason, the search engines try to detect duplicate content on the Internet and filter out accordingly, for example, the fact that the relevant Web pages from the index of banned or at least be a whole lot further back.

Professional search engine optimization (SEO)for business websites.

For webmasters, it obviously means the meltdown, if they - consciously or unconsciously - produce such duplicate text content (duplicate content). It is therefore important to know, such as duplicate content created and how they can avoid the run-up already.

We assume that you have written the text content of your website itself and not copied from another website. If so, you should delete the relevant text content quickly, otherwise sensitive threaten legal action (warning letters, lawsuits, etc.). On the other hand, you also need to investigate your part, if another webmaster has copied text content of your page. You simply copy any passage out of your text and give them up with quotes in the search. There is nothing you can at least assume that nobody is using copied texts from your site in search engine index.

Next step: Check if the domain of your site at various locations on the Internet is accessible. It might look as follows:

http://yoursite.com

http://www.yoursite.com

http://www-iyoursite.com/index.html

If this is the case, there is a risk of producing side internally duplicate content. The workaround is to set up a permanent redirect using the htaccess file. You put on your web server to a text file named " htaccess. and fill them with the following content ":

(RewriteEngine On

RewriteCond %{HTTP_HOST}

redirect 301 / http://yoursite.com/)

A problem could also arise from dynamic URLs. This is particularly the case if your website is written in PHP and "speaking" the URL's of the cryptic notation to convert PHP. If so, you ensure that old or unneeded sites are immediately removed from the server, and finally only the new URL's are available.

Next point problem: Have you moved recently to a new domain with your web server? Then duplicate content could also arise by the old server automatically linked with the corresponding IP address to the new. Solve the problem by deleting the old server or switch off completely.

If you follow these tips and tricks that might double the risk of producing content to be vanishingly small. They create the best possible conditions, that your website is positioned as closely as possible in the search results.