Saturday, December 29, 2012

HTML5 and SEO: How to revolutionize rich snippets search results

For SEOs, there were better times - times in which they could help shape the search engine results almost at will. However, this was heavily modified by the increasing personalization of search results. But thanks to HTML5 could soon offer a new field for SEO - the optimization of rich snippets.

The rich snippets are now not new or even a feature of HTML5 . They were already introduced by Google in May 2009. They complement the traditional text snippets of information on the site for more information about people or products. This could be for example a profile picture of the webmaster and also an image to a product on the website of a company. The goal is clear: The seeker should receive before you click on a search result as much information to search results to find the desired result as quickly and easily as possible.

But there are always problems, because who placed multiple photos and a lot of products on the website, could be with the automatic selection of fast search engine crawlers do not even agree. One reason for misinterpretation of actually extracting cash machine made websites, is the proliferation of many different languages for Microdata. The first step to improve this situation, the three major search engines Google, Yahoo and Bing have already done. Under schema.org can inform webmaster of a common language for Microdata to which they have agreed.

Brings new HTML5 Microdata attributes that allow individual Rich Snippets

Second condition for a fruitful combination between HTML and the common language for Microdata is the implementation of new global attributes in HTML5. To tell the crawlers of search engines as precisely as possible what data are important for the description of a site, additional information is needed. Bars should be the following attributes:

Item Scope : specifies the category of information
Item Type : defines the type, are possible description, image, name or URL
Item prop : shows the crawler what information should be prioritized
Item Id : is an information a unique identifier (ID)
Item Ref : adds information that lies outside the selected scope

So then could the HTML5 code for a rich snippet look (Image: SitePoint).



As the use of these new attributes for rich snippets then might look like in practice, is shown in a memorable article by SitePoint.

For SEOs could optimize the rich snippets about the HTML5 attributes soon become a new task can be used to websites much more meaningful place in the search results. For the seeker the rich snippets are certainly a meaningful improvement, one can assess with them much better a site's content.

The Google Webmaster Tools provide information on Rich Snippets

Computer graphics that has a large amount of information 'rich snippets' semantic tags to insert into your web pages to get more visibility in Google search results ... 
 
So here is a new proposed sites SEOmoz and BlueGlass and offers lots of information on the " rich snippets "or semantic tags to obtain visibility in the Google SERP through the display of additional data (photo, lists, stars, notices, etc..) for certain types of pages (recipes, events, companies, people, products, etc.)

 http://static.seomoz.org/user_files/blog_imges/Rich-Snippets-Guide.png

Google has added in its Webmaster Tools a topic to monitor how the engine takes into account the semantic tags, rich snippets' in your pages ...

Google announced some days a novelty in its "Webmaster Tools" with a new "Optimization Structured Data" which provides information on how the " rich snippets "or semantic tags Schema.org are implemented in your site.

This allows to verify that Google takes into account your "rich snippets" and possibly fix some problems about them ...

Note that, always about Webmaster Tools, Google is now offering the ability to verify a domain by creating a CNAME Record .

Thursday, December 27, 2012

Google Panda Update 23 released

                                           The update with the number 23 of 21 Dec 2012.

Google Panda Update 23
Google Panda Update 23

Google via Twitter announced that it has launched a new iteration of the Google Panda update. Version 23 is claims to affect ~ 1.3% of all English queries. In the previous Google Panda update 22 of 21 November was 0.8%.



Not only Barry Schwartz from Search Engine Land is surprised by the time of the update:

Last Year Google promised they would not update the Panda algorithm or do data refreshes until after the holidays - this year, I guess they decided not to wait.

Read More :  Google panda update

Friday, November 30, 2012

Google panda update 22 confirmed November 2012

Google Panda Refresh #22

November 21, 2012 google panda Confirmed but not announced is google. And 0.8% of English queries were affected 0.4% worldwide. you need more google updated news, please you can click here.

Confirmed: Google Panda Refresh #22

Here are all releases Google panda update.
 
Google Panda
Google Panda Update 1, Feb. 24, 2011 (Impect 11.8%  )
Google Panda Update 2, April 11, 2011 ( Impect 2%  )
Google Panda Update 3, May 10, 2011 (no Impect )
Google Panda Update 4, June 16, 2011 (no Impect )
Google Panda Update 5, July 23, 2011 (no Impect )
Google Panda Update 6, Aug. 12, 2011 ( Impect 6-9% )
Google Panda Update 7, Sept. 28, 2011 (no Impect )
Google Panda Update 8, Oct. 19, 2011 ( Impect 2%  )
Google Panda Update 9, Nov. 18, 2011: ( Impect less than 1% )
Google Panda Update 10, Jan. 18, 2012 (no Impect )
Google Panda Update 11, Feb. 27, 2012 (no Impect )
Google Panda Update 12, March 23, 2012 ( Impect 1.6% )
Google Panda Update 13, April 19, 2012 (no Impect )
Google Panda Update 14, April 27, 2012: (no Impect )
Google Panda Update 15, June 9, 2012: (Impect 1% )
Google Panda Update 16, June 25, 2012: (Impect 1% )
Google Panda Update 17, July 24, 2012:(Impect 1%  )
Google Panda Update 18, Aug. 20, 2012: (Impect 1%  )
Google Panda Update 19, Sept. 18, 2012: ( Impect less than 0.7% )
Google Panda Update 20 , Sep. 27, 2012 ( Impect 2.4% )
Google Panda Update 21, Nov. 5, 2012 ( Impect 1.1% of English-language queries in US; 0.4% worldwide )
Google Panda Update 22, Nov. 21, 2012 ( Impect 0.8% of English queries were affected; 0.4% worldwide )




Google Panda

                                                                What is Google Panda?

Google Panda Algorithm

Panda: Google in the battle against bad content

With the latest Google Panda update goes on the hunt for sites with poor quality in the content and rewarded in the same course websites with high quality content. It is particularly important to beachtenn that not only pure spam pages are punished on the Internet through Google, but it may already lead to a punishment, should not be part of the content It also reflects on the quality standards of the new Google Panda update.

What's bad content?
  • Google gives the following on this subject out negative list (items that can not be met):
  • Content without any real depth of information or too little information in general
  • Ugly written content (keyword to frequent repetition, hollow rhetoric, etc.)
  • Content, which was stolen from other site sources (and was not adequately referenced with sources)
  • useless content that the user provides no added value
It pays off so well, to design the site, especially FOR the user, so that it finds particularly useful information and they are also easy to use for the user (= well-written).
Poor Content
Poor Content


What Google wants to achieve with this update?

As always, Google wants to improve search results, increase the relevancy of their results and thus increase hand in hand walking the user experience. A stated goal of Google Panda is to uncover content farms and lower its ranking on the Search Engine Result Page. Consequently, should the ranking of high-quality sites to be increased. So if you run a technically correct programmed website with honest, non-duplicate content, you have nothing to fear

What impact has Google Panda on the search results?

In the U.S., after the use of the Pandas 12% of all search queries were affected by the change in ranking. The result for the affected low content websites were traffic losses of up to 90%. Google latest updated in panda confirmed.

Who will make the Panda update?

  • Websites that have no content
  • Websites, the contents of another (duplicate content)
  • Websites that can be availed only for the link generation
  • Directories
  • Comparison sites

Evidence, you should consider:
  • If too little text found, it points to some information found on such
  • Unstructured text suggests at least point to a spam text. Work with paragraphs and headings according to draw out as such.
  • The proper use of keywords. Too many keywords indicate spam, too few on the other hand, lack of information abundance. Here it is important to find a balance.

All in all, this update is to ensure that existing spam sites are displaced from the forward positions. For a search engine optimization so the quality is just that a bigger role than ever.

Who will benefit?


All website owners that offer relevant content have nothing to fear. On the contrary, by clearing out content farms may spring may better placement on the Google SERP.

Anyone who thinks an unauthorized manner by Google Panda to be graded for which a will questionnaire offered can determine the basis of which you know if you provide (in the eyes of Google), high-quality content. Is not the case, there remains only a major overhaul of the website or the business model.

How can I use Google Panda for my website?


First, you should look at the Panda update just as large memory, because the your page to continuous quality test should be subjected. That means is that you through measures including Seo or Google AdWords can get more visitors to your website, whether they can be also be a paying customer is not least the overall appearance of the website. This phenomenon includes the design, the user interface and the handling, which is desperately needed to help customers make the "path" as simple as possible to the "target" and the conclusion just a day to reach over and over again.

For this reason, we want to introduce you to the following number of points in a checklist against which you can check for yourself if the way has already been taken, or if your page design should be completely covered.
  • Would you count on your texts / page content?
  • Would you classify the author of the page content as an expert or as a layman?
  • Have you written the texts freely or perhaps just rewritten?
  • Would you entrust your store your credit card number?
  • Is the text free of errors?
  • Find the page itself so appealing that you would tell others about it?
  • Could some page contents in magazines, professional journals are available?
  • Home is the most great, the bottoms but not really?
  • Would be for you to answer the most basic questions as a buyer?

Here are all releases Google panda update.
 
Google Panda
Google Panda Update 1, Feb. 24, 2011 (Impact 11.8%  )
Google Panda Update 2, April 11, 2011 ( Impact 2%  )
Google Panda Update 3, May 10, 2011 (no Impact )
Google Panda Update 4, June 16, 2011 (no Impact )
Google Panda Update 5, July 23, 2011 (no Impact )
Google Panda Update 6, Aug. 12, 2011 ( Impact 6-9% )
Google Panda Update 7, Sept. 28, 2011 (no Impact )
Google Panda Update 8, Oct. 19, 2011 ( Impact 2%  )
Google Panda Update 9, Nov. 18, 2011: ( Impact less than 1% )
Google Panda Update 10, Jan. 18, 2012 (no Impact )
Google Panda Update 11, Feb. 27, 2012 (no Impact )
Google Panda Update 12, March 23, 2012 ( Impact 1.6% )
Google Panda Update 13, April 19, 2012 (no Impact )
Google Panda Update 14, April 27, 2012: (no Impact )
Google Panda Update 15, June 9, 2012: (Impact 1% )
Google Panda Update 16, June 25, 2012: (Impact 1% )
Google Panda Update 17, July 24, 2012:(Impact 1%  )
Google Panda Update 18, Aug. 20, 2012: (Impact 1%  )
Google Panda Update 19, Sept. 18, 2012: ( Impact less than 0.7% )
Google Panda Update 20 , Sep. 27, 2012 ( Impact 2.4% )
Google Panda Update 21, Nov. 5, 2012 ( Impact 1.1% of English-language queries in US; 0.4% worldwide )
Google Panda Update 22, Nov. 21, 2012 ( Impact 0.8% of English queries were affected; 0.4% worldwide )

Google Panda Update 23, Dec. 21, 2012 ( Impact 1.3% Of English queries were affected ) 
Google Panda Update 24, Jan. 22, 2013  ( Impact 1.2% Of English queries were affected ) 

    Wednesday, November 7, 2012

    Google PageRank (PR) Update November 2012

    In November is the Google PageRank (PR) update 2012?


    The evidence suggests that we are still in November , the next Google PageRank update in 2012 will get. In particular, it seems unlikely that Google's PageRank abolish could. Here are some arguments:

    Arguments for a Google PageRank (PR) Update November 2012
    • The last Google PageRank update is back for a while
    • from Google's perspective, the PageRank represent a particular form of marketing tools, but many SEO learning stare in awe at the change in the little green bar (or just on the corresponding Google data centers)
    • The PageRank is a relic from the early days of 'Google-age' and so precious
    • Larry Page would probably be forgotten, if his name would not keep falling (PAGE rank)
    • Google promotes the PageRank still (subtle) as a kind of quality indicator
    • many SEO learning knew no more, so they should fill their time, Google would not do a PageRank update in November 2012 ;-)
    • They themselves (yes, YOU front of the computer) might never have found this page here, and that would be a real disaster, right?
    • Estimated 0.00037% of the internet would be wasted in the near future (ie wherever the PageRank bar were far)
    • Google itself would have far fewer queries, because no one would more after Google PageRank Update November 2012 search
    • The environment would be charged temporarily strong because all unemployed PageRank bar should be disposed of

    What is Internet Marketing?

    Internet Marketing
    Internet Marketing
    Internet marketing is not "web design". Design is concerned with the construction and design of a website. The focus is on the appearance and sometimes the user friendliness of your site. Internet marketing begins, where stops Design: The web design is only part of the field of internet marketing.

    Internet marketing is an overall plan for your presence on the Internet represents unlike web design is provided in the internet marketing success of your marketing activities at the center. A website that is user-friendly and beautiful but brings you no site visitors still make this page your home page visitors to customers. This goal - to bring potential customers to your site and convert site visitors into customers - is the focus of Internet marketing.

    To achieve the goals, the Internet marketing deals with design aspects, with the ease of use, with the readability of your site for search engines, the search engine optimization ranking, with the public via the Internet and work with more. Here are a variety of options available.

    Internet marketing is also the needs of your potential customers to the fore: What texts are read with pleasure? What you will find your website on a search engine? How can the site visitors based on your part? Thus, a customer-oriented website on the internet that leads to success.

    What opportunities does the Internet Marketing?

    Internet Marketing - this is a broad field. There are numerous ways of internet marketing, these are based upon two points: to bring potential customers to your site and this site visitors then turn it into customers.
    The home page is the heart of your Internet marketing. No matter wee many site visitors you have, if the page itself is not optimally designed to meet your goals, you can win on this road no customers. Before you are to the many opportunities for increasing numbers of visitors do, you must first make sure that your site brings customers. This is achieved for example by developing a page with interesting content and a good user interface. Technology also plays a big role: Who is using the wrong technology for a web page must reckon, not found in search engines.

    Focus and aim of all measures around the home around is to get as many visitors to the site . It is obvious that the more visitors, the better chance you have on customers. Here is a link exchange or possibly the development of partnerships with other websites help. The press work can be supported by the Internet. Not to mention, for example, is the availability of a newsletter or other instruments that help to contact new customers. It can be found for both small to large companies always appropriate and cost-effective instruments.

    The number of possibilities is large - please contact them but absolutely right. Who is not familiar here gets quickly into legal or other traps that can be plenty expensive. Thus we have: Internet marketing is efficient, affordable and targeted - but you must know what you are doing!

    Last but not least: Use the Web controlling you can uncover strengths and weaknesses of your internet marketing. This is true not only for large companies.

    Wednesday, October 17, 2012

    Google is making first foray into credit business

    So Google will become a bank - Google launches a program for financing by credit card at lower interest rates for businesses:

    Google BankGoogle is becoming a bank. The Financial Times says that the global economic crisis, and banks in trouble who can lend you money? The giants of the Internet, for example, Apple or Big G, Creating a funding program for small and medium sized enterprises.

    The system involves the emission of a credit card - Produced in partnership with Barclays - that companies can use to fund their campaigns on AdWords. Costs of advertising on the platform financed by lower interest loan, on average, to the credit cards of other banks, less than 9%, with a wide range, from $ 200 up to a maximum of one hundred thousand in the United States, and 11, 9% in the United Kingdom. Already the first experiments took place last year with success, to date, however, can be accessed by invitation, and it is not yet clear which countries will be issued these credit cards.

    Tuesday, October 16, 2012

    Google Launches Disavow Links Tool

    If it appears that Google is going constantly with new features and tools, is because it's true. Google recently launched tool  disavow link tool  as a way to manage your online reputation, along with the new feature of percentage changes.
    These new features allow a webmaster to compare the data in a given time period to another time period selected.

    This new feature is aimed at the visual. It is easy to understand and that makes it easy to locate, you can quickly see where improvements are needed.

    Google also has a help page about the new tool click here Disavow Links

    You can tool found in here

    Matt Cutts has also ready a nearly 10 minute long video about the tool, which you can find below:



    Friday, October 12, 2012

    Google Dance is back

    What is Google Dance?
     
    Google Dance
    Google Dance
    Google dance was a phenomenon that was created by Google's algorithm. Because Google earlier on average once pear months adjustments made to the results, it was possible that your website by penalty temporarily indexed. You had to wait until the next Google update to recover. Because a website than ever tossed was in search was hurled get that effect Google Dance.Google dance was at one point in the past. The reason was that Google actually did make daily changes. Because the changes were performed daily fluctuation were therefore not so big, so there was an end to Google Dance.

    Google Dance is back!

    Times change daily and slow changes are over. The reason for this is mainly the new Google updates. Updates as Penguin, Panda and DMCA Penalty can ensure that your site will score worse in the search engines. These effects can your site at once hard hit and it takes a long time before you get back, in some cases you yourself even better return, this effect is very similar to the old Google Dance.

    The Panda dance:

    If you're hit by a Panda update, you obviously need adjustments to your website to do. If you have made these adjustments, do not you come back steadily, but only restore your website in the search results can as the next Panda update rolled out.

    The Penguin Dance:


    It is still very unclear how quickly you recover from a Penguin update. You can request a review by Google and wait or your site automatically recovers. Google itself indicates that you must wait until the restore, my experience is that the recovery is very long overdue.

    Pirates dance:

    If Google determines that your website authors rights violating your site is displayed in lower search results. It is still very unclear how long the duration and, if you can restore them.

    Friday, October 5, 2012

    Google Panda Update 20th

    Google Panda 20th

    Google Panda 20th


    In my previous post I told you that Google algorithm update is busy with that exact match domain (EMD UPDATE) will approach. This is mainly EMD sites with poor content.

    Google has also admitted that there were parallel to the EMD update also a Panda update is in progress. The Panda update is Thursday started and is still ongoing and will continue until after the weekend.

    Google has conjointly aforementioned that they're going to continue rolling updates for this Panda formula and Matt Cutts, head of Google’s Webspam team has been quoted within the media as spoken communication.

    Here is the quote:


    In fact, Matt said 2.4% of English queries were impacted and 0.5% of non-English queries were impacted.

    Google has also indicated that this is not just a Panda refresh, but also a real update to the Panda filter. This update will also more website apply. This update is impact 2.4% of English language websites and 0.5% other language in france, spanish, websites affected.

    I'm not sure yet what I'm going to call this Panda update. In international forums, the Panda 20, because the 20th is the Panda update. And read more here- 20th Google Panda Algorithm Update: Fairly Major , Google Panda Update 20 Released, 2.4% Of English Queries Impacted

    Thursday, October 4, 2012

    New Guidelines for Google Webmaster

    As in the official Google blog read, operators have Google updated the guidelines for webmasters. Compliance with Google's Webmaster Guidelines is strongly recommended, as it can lead to a deterioration in disregard of the ranking of a website through algorithmic or manual action by the spam team from Google ...
    New Guidelines for Google Webmaster

    As in relation to the optimization of websites in the first place, the quality guidelines are of interest, in the following, the updated version of these guidelines as well as the major changes:
      

    Google quality guidelines - Basic principles :


        * Make pages primarily for users, not for search engines
        * Do not deceive your users
        * Avoid tricks intended to improve search engine ranking
        * Think about what your site is unique, useful or attractive one

    Avoid using the following techniques:


    Changes :

    In reading the detail pages to the forbidden techniques of Google we have noticed the following changes:

        * Sending products when users write something about it and add a link to
        * Forum comments with optimized links in the post or in the signature
        * Links within widgets that are distributed across sites
        * Links that are inserted in articles without proper context
        * Not the focus of a website matching snippet markups, such as Fake Reviews
        * Text blocks with cities and countries, appear for a website in the ranking is
        * Widely distributed in the footer links from different websites


    Besides apparently bought or bartered links it is according to the new guidelines of Google now also no longer allowed, the free shipment of products that diffuse proliferation of widgets or excessive comment spam disproportionate to generate many links ...

    If you still find more significant changes in the new guidelines may, if you wish, post them as comments.


    Monday, October 1, 2012

    Google goes bad exact match domains addressing

    Exact Match Domains
     Recently, I wrote regarding changes we’ve been following in however Google treats Exact-Match Domains (EMDs).  (Friday, 9/28), Matt Cutts tweeted the subsequent message:

    Matt Cutts
    has stated in a Tweet That Google domain names on any keyword focus and poor quality content offering tackle.

    It has always taken for granted That leg he scored very well in the search results as your domain name matches the keyword you want to be found. This has always been a drawback. Lots of websites with relevant content and barely a few backlinks Often scored very well in search results.

    Google Goes According To Matt its axis algorithms customize websites with 'exact match domain name with bad content Addressed. This does not mean That All websites Addressed. Read more think about EMD  (exact match domains) related please check here - Google's EMD Algo Update , Exact Match Domains No Longer Rank As Well

    Thursday, September 20, 2012

    Google panda update 3.9.2

    Google Panda 3.9.2

    Since Tuesday ( 18-Sep-2012), Google has launched a new update to its algorithm with a dose of Panda The twenty-first name: 3.9.2. (Unofficial numbering).

    The announcement by cons, is official after Mr. @ Google on his twitter account:


    Google Panda 3.9.2

    The Official tweet Google says that this update is being applied and we can expect some changes even in the days to come. However, according to information provided by Google, only 0.7% of applications would be affected in the world.

    Google remains on a stable frequency approximately monthly: the previous update was on 19/20 August 2012. It had been called 3.9.1 so I do not know if it will be 3.9.2 or 4.0. From my initial analysis, this update is more important than Google panda 3.9.1

    Wednesday, September 19, 2012

    Title Tag

    What is a Title Tag?

    Title Tag
    Title Tag

    The title tag is one of the most important factors to achieve high rankings (positions) to reach in search engines.

    The title tag should be found on every HTML page. It's part of the HTML code. Terms, which are detected in the title tag appear in the title bar at the top of each browser and be used as a suggestion, if you want to add an HTML page to your browser favorites.

    The HTML code for the title looks like this:

    <head>
    <TITLE> Enterprise - terms of page </ TITLE>
    </ Head>

    The title tag is one that is in the <head> each side. Shortly after that usually follow the so-called meta tags such as 'keyword' or 'Description'. The order is not important. If you use an editor like Dream weaver or GoLive, the individual tags are generated in different orders.

    Some tools and content management systems generate the title tag in most cases because of the file name when saving. Then in the title bar appear ridiculous terms like 'Home.html "or" Contact.html. "Often it's a beginner in web design that make such mistakes. But professionals in web design often neglect the title tag and do not recognize the potential that the title Tag in search engine rankings offers.

    Search Engines and Title Tags

    Each search engine uses the title tag to analyze your site and index. The title tag is used to display the results. Terms that you enter in the title tag are displayed as 'Headline', including most of the text will appear in the Meta 'Description' or text fragments from the body area of your document.

    It should be clear that a user is more likely to click a search result if the title of the results of the entered word appears instead of "Home.html". The title tag should therefore also animate it clicks.

    The title tag is one addition to the visible text in your document and the Link Popularity (external links to your site) is definitely the main factors in search engine performance. Search engines place (yet) high weight on this day, and compare these with the actual content of your website. so they should match the title tag and the content of your website.

    Most search engine index to make the content of the title tag and it really one of the major factors in the page ranking process. If you have not optimized title tag, could the train without you ,go so far as rankings are concerned. Plus, it is not the best User experience to visit a website without a title tag as the title tag in Favorites appears, provided when a page as a bookmark is. The most common title tag "Untitled" is not a great Incentive for people to come back to your site.

    So how do you write a good title tag? Let's say that you are a Business, have used the nose rings in a suburb of Vienna sold. You have a few options as far as the title tag is affected.

    The title tag should be specific to each page of your site and be created. Repeat just your company name appear on every page, because you place a chance, targeted traffic to each page to bring.

    An individual page titles per page is very important for search engine optimization.

    What belongs in a title tag?

    We hear various principles and tips for Title Tag. It should not be too long but not too short. One should not lose valuable space e.g. with the company name. All these tips are correct in the short term. If you want your pages to search engines have long term, you should try any tricks with the title tag.

    Here's what not to do:
    • Many repeated words
    • More than 200 characters long text
    • CAPS ONLY use

    A good title tag looks like this:

    <TITLE> Company - keyword1 keyword2 keyword3 </ TITLE>

    If your business 'Hello AG' means and the company sells as Kitchen accessories, could mean the title tag:

    <TITLE> Hi AG - kitchen accessories cookware and kitchen appliances </ TITLE>

    The title tag should therefore contain as well-defined keywords, which then appear in the text. The more important a word is, the more important is the position of the term in the title tag. Important terms must first be. It seems that the length of the title tags to play a very important role. Most search engines cut the title tag in the search results after 60-80 characters. In the databases, but all signs seem to be saved. A length between 100 and 160 characters seems to be fine with most search engines.

    Repetitions are fine too, as long as the words do not follow one after the other. A day in the form
    <TITLE> Hi AG - kitchen accessories and cookware - kitchenware for Europe </ TITLE>

    appears on the search engines to have any negative effect. On the contrary. Some search engines seem to value such title tags even better than if the term appears only once. But you should avoid mere repetition of words.

    Use to separate keywords by commas or dashes. Search engines recognize this as a 'separator' in the title tags. Use normal notation. Once a term with large initials and then again to write in small letters at the top search engines seems to have no influence. Most Search Engines are in fact not 'Case sensitive', ie They do not distinguish between upper-and lowercase letters.

    Your text and the Title Tag

    A good title tag can be set only if the entire text is written on the topic. And the Title Tag is only optimal effect for search engines if it matches the text. Thus, one should be writing the text of professional SEO copywriters. The title tag should reflect a portion of the existing text, but not word for word. Important to reduce to three or four words per title. And each page should have its own, tailored to the text title tag.

    It is best to leave us this fine work. Who makes mistakes or wrong title tags is disappearing, possibly from the index of the search engines - that we can avoid through our expertise. Our search engine optimization service includes an optimum adjustment of the title tag on every website.

    Title Tags - Tips
    • See for yourself, each title tag for each page of your site to specify. Each page should have its own unique title tag have, which just indicates what the page is really.
    • Put your most optimized keyword phrases at the beginning of the title tag, each preceded by the keyword, the more relevant.
    • Make your title relevant to what the focus of your page and They avoid selling language, such as "Best Nose rings in the world!".
    • Connect one or two relevant keyword phrases one, but avoid a simple succession of key words (Which could be viewed as spamming). Take instead a readable title that will attract visitors even if it results in the a search engine is.
    • You go locally. If you are a dog breeder in Munich and want to be found locally, then put in any case, your geographic Position in your title tag.

    Wednesday, September 12, 2012

    White site seo promotion: how is it done?

    White site seo promotion
    Attracting customers online always starts in progress, or "promotion", company website or store. Everyone is trying to get on the first page of search results. But the methods used for this are different, and not very honest. Depending on the progress of the methods can be "white", "gray" or "black."

    White site promotion takes time and effort, the continuous flow of content. "Black" is the promotion of a more rapid and spectacular, but as a result of site risks being "banned" by search engines. Therefore, marketers recommend natural progression, calling him a white site promotion. Its stages can be described as search engines to attract attention, increase page ranking, increased relevance of search results and, finally, results analysis and adjustment of marketing strategy. Now more about the Four are.
    • Robots
    A newly created website should catch the eye of the search engines. To pass filters Google and Bing will take time. But when the pages are indexed, users can find them in their inquiries. Speeds indexing your site, first, its clear structure, convenient search engines. Helps you find the presence of robots "smart» xml-card, and a careful application of the "keys" and the placement of incoming links. (By the way, they are buying - it is gray promotion). Article marketing is also working for you. Do not forget to register the tools for webmasters Google, Microsoft and Yahoo.
    • Ranking
    Most visitors to click a link on the first page of search results. Deserve high rank websites, useful and interesting to visitors in terms of robots.

    Regularly check the position of your site through analytic tools. Optimize the content of those pages are visited less. Snakebite site system cross-references for the convenience of users. Updated content, improve usability, take care of the positive reviews.
    • Relevance
    Increase sales is possible only if you refer to the site so called. relevant traffic - that is, the flow of visitors interested in your products and services. Search engines analyze the behavior of each user, and strive to improve the relevance of search results.

    Assess the demand for the proposed product, service, using Google Analytic and Web Visor. Which queries lead visitors to your website? Picking up the key words and phrases, optimize site content. It makes sense for a while to buy ad content to see the possibilities of progress.
    • Findings
    With the tools, analysts periodically to assess the progress. How many visitors came to the site and what needs? How long they stay on the site? What pages viewed more often? How many visitors make a purchase from an online store? Rose a stream of customers to your business? In order to increase sales of white site seo promotion should be complemented by a competent internet marketing strategy - then your business will be successful.

    Thursday, August 30, 2012

    Mata Tag

    What are they, when and how to use them


    Meta TagIn this chapter we will examine the meta tag (or "meta" as they are often called). Meta tags are special HTML tags through which you can specify information (indeed, meta-information) of various kinds and types of a page web.

    This chapter will discuss only those meta tags related to search engines. For a more general discussion and for those who are not familiar with HTML a look at official documentation W3C on meta tags.

    Start by saying that the purpose of positioning in the search engines The META TAG DO NOT NEED TO ALMOST NOTHING.

    The meta tags have a minimum value

    Search engines decide the position of a page based on text on the page itself, the popularity of the website and on various other parameters.

    Unfortunately there is a widespread belief that meta-tags serve to "make register" a site on search engines and that their presence on a page can magically draw engine spiders, or even that serve to to get visitors on the site.

    Driven by the desire to find a convenient and fast (though useless), was born the common belief that to get good results on search engines is sufficient to a website "as it happens" (although technically poor) and then put on his pages meta tags, perhaps created by a generator meta tag ("meta tag generator") find anywhere.

    Who proceeds obtained as described above, of course, disastrous results.

    A website is not really optimized derive no benefit by positioning the meta tags, also the many existing meta tag generators encourage users to abandon automatisms that do not allow them to understand what they are really doing and often produce unnecessary meta tags that are of no help to the search engines, unnecessarily burdening the size in bytes of the web page.

    The meta tag which we will have lost most of their effectiveness as a tool for the positioning of web pages, however, remain sometimes useful for strengthen a minimum the theme of the page and often also serve as a tool for usability towards users.

    Essentially, meta tags dedicated to the search engines are three:

    • DESCRIPTION
     This meta tag allows you to enter a description of the contents of web page in which it appears.
    • KEYWORDS
    This meta tag allows you to specify a list of keywords that regarding the topics covered in the web page.
    • ROBOTS
    Unlike the two meta tags mentioned above, the purpose of which is to include additional information on the content of the page, this other half tag contains "advice behavior"For the spider that will pick up and analyze the page. We will explain more fully below what we mean by "advice behavior".

    These three are added the meta tag dedicated to Google, which is reported as such engine currently assumes a predominant role the scene of the search engines.

    Tuesday, August 28, 2012

    Learning from the Leaders: Perfume, the t-shirt of today

     There was once a crop of t-shirts that bore the message "My parents went to [Acapulco, Cape Cod, Orlando, San Antonio, or wherever] and all they bought me was this t-shirt."

    T-shirts became the classic tourist gift store item because (1) they were practical (if a bit overpriced) and (2) they established that you (or your parents!) had the money and the good taste to vacation in some desirable destination.

    Bands got in the act. You "supported" your favorite band by wearing their t-shirt. Who, after spending a fortune to see Bieber or Minaj, would not spend a few bucks more to "support" them by buying and wearing a t-shirt that commemorated the event?

    Unprinted t-shirts are cheap. Printing a message on a t-shirt is simple and inexpensive. So t-shirts became standard "band merch" sold by every Saturday night bar band at their gigs.

    Then came perfume. In case you've missed this, marketers have gone beyond the generic "celebrity perfume" category and discovered that the real money -- the huge profits -- lie in "music perfume." Forget athletes, forget authors, forget designers -- focus on singers. Why? Because they are the ones who have the huge numbers of supportive fans -- fans who buy their expensive concert tickets, fans who buy their (overpriced?) t-shirts, fans who buy their ... perfume!

    Justin Bieber -- he's a guy, right? -- makes $3 million in perfume sales to women in less than a month and goes on to sell $39 million worth of WOMEN'S perfume in just over a year -- toe to toe with Taylor Swift and her fragrance. The 2012 fall/Christmas selling season is going to see a LOT of dollars from music perfume.

    How does this relate to you?

    A singer or band doesn't have to be A-List to have their own t-shirts. Every serious band and singer has t-shirts to sell at gigs, along with their CD's. Word has it that some groups with no more than a local or regional following are making more off their t-shirts than they make from either performances or CD sales.

    Now what about perfume?

    If you are reading this it's likely that you are interested in marketing perfume -- your perfume. But it's also likely that if you look around your city OR SMALL TOWN you'll find at least a dozen singers and bands that have more supportive followers than you have. (Dare I ask, do you HAVE any following at all?)

    If you don't believe what I'm saying, start hanging out and observe the action. Live groups are playing. Are t-shirts being sold? Is money changing hands? How often is each band getting gigs? How far do they travel to get bookings? Are they self-managed or do they have a manager? Or an agent? Do they have their own website? Could they sell perfume? How much perfume could they sell?

    Now -- a question for you. How big do you want YOUR NAME to be on the perfume you sell? Are you willing to share SOME of that billboard space (your tiny label) with a singer or band? Would you -- if you could make more money by doing it -- give ALL the credit for the perfume to a singer or band?

    HINT: The more the fragrance appears to "belong" to the singer or band, the more sales will be made, for you.

    Issues remaining --

    (1) Producing your music fragrance in the right quantity for the singer or band's "market" so you don't overproduce (and lose money on unsold bottles) or under produce (and lose potential sales)

    (2) Being able to produce your fragrance in relatively small quantities at a low enough cost-per-bottle that will allow the fragrance to be sold at a reasonable cost to fans and still yield a generous profit for both you and the singer or band.

    I've written repeatedly on these last two issues elsewhere, in eBooks and our Club newsletter so I won't repeat myself on these two points here.

    Saturday, August 18, 2012

    keyword density

    Here you will find important information and tips on keyword density
    Keyword density 
    As keywords (keywords) that search terms are known, which are entered in the search engines to find information and techniques used are under the Onpage seo Optimization.

    In order for a website but is also found with the desired keywords, these must of course also be present on the site. It is therefore important that are well stocked, especially the content of texts with the corresponding keywords.

    But it should be noted that the keywords are not a natural-appearing exceed number. Otherwise, the search engines may evaluate this as manipulation and refuse to index the site.

    What is the keyword density?

    This ratio, the number of an individual keyword to the total number of words is, as Keyword Density refers. Is a keyword for a total of 1,000 words 30 times present, then the keyword density is therefore 3%. Now measure the keyword density.

    This value is also determined search engines to detect any tampering. Therefore, it makes no sense, just that keyword list umpteen times. Write normal text for your visitors and only pay attention to the fact that the keywords are repeated often. In this procedure, too high a keyword density is generally avoided automatically.

    What is the optimal keyword density?

    The algorithm for the evaluation of sites by Google and others remains a mystery. Therefore, results such as the keyword density values from long experience of SEO around the world.

    Most SEO experts use to the maximum keyword density at about 4%. If it goes beyond it, may be ignored by the search engines the page. Determine the time keyword density  and therefore to make any desired your pages.

    However, there is also no rule without exception. Do you have a keyword density of 10%, this does not automatically mean that you kicked out of the index of search engines. With such a high density, rather there is a risk that your texts are read for the user to no longer make sense.

    Tips for keyword optimization


    In addition to the normal content of texts is to make sure that your keywords are also included in the page title, the headings, link text and into the title and alt attributes of images. Ideal are also keywords in domain names and file names. The evaluation will also include keywords in the meta-data, if they are also present in the text. But unlike previously, these data have begun to play a subordinate role.

    Do not try to optimize your entire web presence to all your keywords. Although search engines evaluate the whole site, but on certain keywords in a query will always see only the side that is really relevant.

    Focus therefore per page on a specific topic and use this target the matching keywords. And you do not save with text. From more than 300 words, you're on the right track, because the search engines is the motto: "Content is King".

    But what are the right keywords for my website?

    For the keyword search us kindly provides comprehensive and above all free Google tools available:

    The first can be found at: https://adwords.google.com/select/KeywordToolExternal.

    Here you enter your main subject and the tool for you to find matching keywords. Below are the monthly inquiries and competition for that keyword.

    Under http://www.google.com/insights/search

    You can compare directly with each keyword found. In addition to differences in search volume, you also get information and trends in the dependence of country, region and season.

    They have a good keyword density, and are not found still usable?


    For very popular keywords, of course, also want a lot of websites are found with it. In this case, it is very difficult to pass only through an optimized keyword density, the competition in the search results list. Here, further measures are necessary to search engine optimization.

    Saturday, August 4, 2012

    Seo importance for Permalinks

    What are known as permanent links and how they are generated? That it is very advantageous to have URL to link to an unchanging, is obvious. Because if it is suddenly under a web address to find something different than they were a couple of days, it can be quite annoying, suppose you link information from a press archive, but after some time again It also reflects another article or nothing. To avoid such empty links, permalinks are used.

    Where permalinks are used wisely

    Permanent or permanent links describe first a fixed URL that has an unchanging content. In a news portal, it is not unusual that can be found at a URL like www.gohar-naseem.blogspot.com / news constantly different items. In contrast, receives a user invokes a permalink, always the same thing to face. So we can adjust to the fact that the link is valid in the long run.

    Particularly where very large quantities of online content, the presence of permalinks nothing unimportant. For example, if numeric addresses like www.gohar-naseem.blogspot.com/news/00026354 or www.gohar-naseem.blogspot.com/news/00026355 be generated in large quantities. That is, among other social networks in the case. Just recently Facebook have Twitter explains how to furnish comments in the future with permalinks. This makes it much easier to refer to a corresponding content by linking to himself.

    How permalinks are created?

    One way to create permanent links is to set up a web server redirect. For example, there are Apache Server mod rewrite, a module for URL rewriting. The trick is that the server-side module to the visitor a static URL displays in the browser window, although it is in fact a dynamically generated page content with a long string of numbers.

    The importance of search engine optimization

    With the method can be implemented at the same time very practical SEO concerns. Because the override can make search engine friendly web addresses. For example, by recording instead of a dynamically generated number sequence a unique name in the URL of the page content. This is not only better for users to classify, but also for the search engines crawlers.

    URL rewriting set for WordPress, Joomla, etc.

    On Twitter or Facebook, you just it, because this takes the platform operator to create the permalinks. Users have to do anything further and will automatically benefit from the unique linking option. But even those who themselves operate a blog or a website does not necessarily set up elaborate procedures. Because so many software platform brings on its ability to create search engine friendly permalinks already. These functions will only need to be activated.

    Examples of information in permalinks

    Permalinks can then be automatically generated by a variety of complementary information in addition. Thus, for example, the month or the exact date in the URL are included. The discovery of relevant articles and reports is still easier, or even at the web address can be seen, comes from when the page content. Other options are the inclusion of relevant keywords or category terms.

    URLs on the second date exactly

    The blog and CMS system Wordpress example, there is the possibility for automated integration of the publication year or month. Up on the exact day, hour, minute and second, the publication of data is copied into the URL. The corresponding tags are:

    • % Year%
    • % Month%
    • % Day%
    • % Hour%
    • % Minute%
    • % Second%
    Other possibilities are specifying the assignment of a unique ID number of the article, the inclusion of the author's name, etc. 

    Conclusion
     
    Permalinks are a great way to provide a better structure of Web sites. URLs have a "cleaner" and more convenience for Internet users. Permalinks may also help with search engine optimization and increase the crawler friendliness of online services.